MAJISA

Innovating Tomorrow

Case Study: ai

OmniBot - AI Customer Support Orchestrator

Client: Omni Logistics Ltd. Location: Singapore Date: March 2026
1. The Challenge

Omni Logistics was losing leads due to slow response times on shipping status requests, and spent 30% of customer support budgets answering repetitive queries.

2. Technical Solution

We designed an AI customer assistant integrated with WhatsApp Business API and customer CRMs. Using fine-tuned OpenAI LLM endpoints, the bot fetches parcel states, auto-generates tracking tags, and resolves tickets contextually.

3. The Result

Ticket volume handled by human agents dropped by 65% within 14 days of launch. Real-time response times decreased from hours to under 2 seconds, while customer satisfaction scores rose to 4.8/5.

Technologies Deployed:

Python LLM Laravel Webhook WhatsApp Business API OpenAI API MySQL

"The WhatsApp AI assistant is a game-changer for our customer service operations. It automated the majority of tracking issues instantly."

Sarah Chen Director of Operations, Omni Logistics
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